Bob Broderick began his career in sports at the ripe age of fourteen, as a ball boy and part-time assistant in the New York Giants equipment department. He worked in the Giants locker room on weekends and at the Giants training camp for five weeks each summer right through his sophomore year in college. In 2003 Broderick moved to the Giants’ public relations department, where he interned for three years under Senior Vice President of Communications Pat Hanlon.
Two years later—after receiving his B.S. in Business Administration and Corporate Communications from Albright College, which he attended on basketball scholarship—Broderick joined The Sports Illustrated Media Group, working with Sports Illustrated and GOLF Magazine. There he handled the media profiles of top writers like Peter King and Jon Heyman and implemented a multi-platform partnership with Dan Patrick and The Dan Patrick Show.
In 2008 Broderick joined the FOX Sports Media Group, where he was instrumental in developing media exposure strategies for FOX NFL Sunday’s Jay Glazer and MLB on FOX’s Ken Rosenthal, and other studio and broadcast personalities, including Joe Buck, Michael Strahan and Curt Menefee.
In October of 2010 Broderick struck out on his own and founded RTB Media LLC., a full-service public relations, marketing and event hospitality firm that designs and implements strategic media and marketing campaigns for individual clients.
In just four years RTB Media has worked with leading television broadcasters like Brian Billick, Tiki Barber, and Mike Garafolo, designed public relations, marketing and corporate appearance strategies for elite athletes such as Bernard Hopkins, Justin Tuck, and Muhammad Wilkerson, and developed marketing strategies for blue chip brands Under Armour, Nike, Pernod-Ricard and Anheuser-Busch, among others. RTB Media has also consulted for tech start-ups Thuzio and SeatGeek, as well as firms like Coastal Advisors, and elite golf clubs Liberty National and Trump National.
Broderick joined XTECH Protective Equipment in 2012. He brings his expertise in marketing and communications and his extensive sports industry relationships to bear as vice president of marketing and sales.